Elon Musk recently told Twitter employees that bankruptcy was a possibility if it doesn’t start generating more cash. The warning came amid a tumultuous start to Musk’s reign at the social media company -- a two-week period in which he has fired half of Twitter’s staff, ushered out most of the top executives and ordered the remaining employees to stop working from home. The world’s richest man said Twitter would make money from content creators and delve deeper into video, business segments that TikTok has mastered.